The Journal
Behind the Brand with Mae Club
Interview with Eloise Long - Founder of Mae Club Introduce yourself and where are you from? My name is Eloise. I'm the owner and designer of Mae Club and I'm based in Perth, WA. Growing up with a...
Interview with Sibel Stening - Founder of Sibley Did you always know you wanted to work in fashion? Growing up i was always surrounded by fashion to some extent, no one in my family was in the ind...
Australian brands we would dress Hailey Bieber in
Words by Annabelle Poulter When it comes to global fashion icons, Hailey Bieber stands out as a trendsetter known for her impeccable style and effortless elegance. From red-carpet events to casual ...
Shes a Designer: behind the brand
Interview with Kyra Andrews - Founder of Shes A Designer How did Shes A Designer come about? Since i was a little girl i've always loved being creative and making cute little outfits for myself. I...
Interview with Tenya & Lotus - Founders of Argo Studio How did the idea of your brand come about? We had always been friends but it wasn't until we went to Greece together in 2019 where we bon...
All for Mimi: behind the brand
Interview with Sophia Begg - Founder of All for Mimi Describe the moment you came up with the idea for your brand. I knew i wanted to create All For Mimi when i found there was a gap in the market...
Interview with Priya McPherson - Founder of Sage Avenue How did you get your brand name and what does it mean to you? How did i get the name Sage, its a very good question and i actually got the n...
Interview with Drew Solomon - Founder of Redrew Clothing Explain the moment you got the idea for your brand or how it came about. I started my brand during covid. I was studying a bachelor or fash...